Enterprise Loan – Zenitsa

Not so long ago, marketing consumer products felt like a genteel game of lawn tennis: Established competitors invested in creative with long lead times, using proven models of TV and big-box retail, alongside trusted agency partners. Today, it’s more like a sprawling mixed martial arts contest, with new competitors playing by different rules; an unprecedented complexity of channels, content, and partners; and a dramatic shift in speed and ways of working that has left incumbent consumer products companies reeling. Within the span of most executives’ careers, advances in technology have reshaped how consumers engage with brands.

Client:

OceanThemes

Website:

oceanthemes.net

Date:

January 12, 2018

Category:

Marketing/Finance

01. Challenge

Fueling this increasingly blurred landscape of competition is a radical shift in brand growth models. Over the course of most executives’ careers, technological advances have reshaped how consumers engage with brands. In the U.S. and the U.K., more than 60% of consumers now discover products online, and 85% of millennials trust reviews from an anonymous stranger more than traditional advertising. These same technological advances have dramatically altered the competitive landscape.

The organization is just beginning to operate in the market and is implementing a number of projects. Our team of global experts helps you achieve sustainable, organic growth by focusing on three critical building blocks.
There are projects that require a temporary expansion of the marketing department. Customer-focused businesses create a virtuous cycle we call the "customer wheel." We support you at every stage of growth by developing customized solutions and collaborating with all levels of your organization.

02. Solutions

What’s the right path forward? Reinventing the brand growth model requires more than simply reallocating the marketing budget to digital. CMOs need to reassess growth platforms and future brand portfolios, develop a new understanding of the consumer journey, and establish a supporting strategy for data and technology. Fueling this increasingly complex landscape is a radical shift in brand growth models. Over the course of most executives’ careers, technological advances have reshaped how consumers engage with brands. In the U.S. and the U.K., more than 60% of consumers now discover products online, and 85% of millennials trust reviews from an anonymous stranger more than traditional advertising. These same technological advances have dramatically altered the competitive landscape.

03. Results

A utility company was steadily losing customers as consumers gained the right to choose their energy supplier. To boost customer loyalty, we helped the company transform its culture to become intensely customer-focused.

We helped a global technology company specializing in software reduce the complexity and uncertainty surrounding its pricing strategy. This work helped generate millions more in revenue each year. We helped a multibillion-dollar global technology giant simplify its structures, save millions in costs, and create better-prepared salespeople with more time to spend with customers. We helped a multibillion-dollar global technology giant simplify its organizational structures and save millions in costs.